Extremely interesting and fun talk by Behavioral economist Dan Ariely:
http://www.ted.com/talks/lang/eng/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html
It seems the vatican is afraid of the new Dan Brown movie being released. They ran their anti-Da Vinci Code campaign and now they aren't sure what to do about this one.
When you think about it - if the people at the top of a religion are afraid that a fictional movie is going to convert their...