polaris to drop Victory motorcycles

Oct 2012
Polaris will continue to supply parts to support Victory motorcycles for 10 years, and the company “will assist dealers in liquidating existing inventories.”

The move to shutter Victory comes at a time when Indian Motorcycle is on a big upswing in visibility and product cadence. In just three years since Polaris launched the first original Indian motorcycle under its aegis, the Indian lineup has grown to nine models for 2017, with more variants promised later this year. Last year, an attempt was made to distinguish the Victory and Indian brands for consumers. Indian would be the heritage cruiser line; while Victory would transition to a power cruiser, “American Muscle” identity. Evidently, the distinction was not enough to save Victory in the larger Polaris ecosystem. “This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry,” said Scott Wine, Polaris Industries Chairman and CEO. “This was an incredibly difficult decision for me, my team and the Polaris Board of Directors.”

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