Agreed. But then the argument that was put to me was that the atheists only meant the message to be for atheists, not non-atheists. If that were true, then the message should have said that. It did not.What'd you expect? They were paying by the letter.
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On a serious note, why should they? Do those religious ads make any considerations for others? Are all of those supposed to convert people? Why should atheists have to walk on pins and needles to not "offend" anyone.

Source: http://richarddawkins.net/articleCo...-bus-ad-campaign,Ariane-Sherine,page11#315344